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RESOURCES FOR PRESS

Here are some short write-ups that may be used for press release and news coverage:

ABOUT THE BUTTERFLIES OF INDIA PROJECT:

Full description in a structured format: See below.

200 words or less: India—a megabiodiverse country—is host to a spectacular number of butterflies, many of them endemic. Butterflies of India is a peer-reviewed biodiversity platform that is designed to disseminate comprehensive information on the biology of butterflies, encourage their observation to study natural history, gather population and distributional data in a centralized database, and spread awareness about butterfly conservation. It is developed by the Indian Foundation for Butterflies ("IFoundButterflies"), a group of naturalists and butterfly biologists. It is a model of citizen science, where ordinary citizens participate in gathering scientific data on a free, yet authentic, online platform. This highly successful, home-grown community initiative has, over its 10 years of existence, helped discover new species, and generated detailed range maps and valuable information on seasonal occurrence, early stages, larval host plants, and other aspects on the biology of Indian butterflies, including that of many endemic and endangered species. This rigorously tested and continually updated platform is routinely cited in scientific research papers, and it has become a standard reference on Indian butterflies for professional scientists and amateur naturalists alike.

100 words or less:
India—a megabiodiverse country—is host to a spectacular number of butterflies, many of them endemic. Butterflies of India is a peer-reviewed biodiversity platform that is designed to disseminate comprehensive information on the biology of butterflies, encourage their observation to study natural history, gather population and distributional data in a centralized database, and spread awareness about butterfly conservation. It is developed by the Indian Foundation for Butterflies ("IFoundButterflies"), a group of butterfly biologists and naturalists. It is a model of citizen science, where ordinary citizens participate in gathering scientific data on a free, yet authentic, online platform on Indian butterflies.

50 words or less:
Butterflies of India is a biodiversity platform and a model citizen science project. It is designed to disseminate comprehensive information on the biology of Indian butterflies, encourage their observation to study natural history and ecology, gather population and distributional data in a centralized database, and spread awareness about butterfly conservation.

ABOUT THE BIODIVERSITY ATLAS – INDIA PROJECT:

100 words or less: Biodiversity Atlas – India provides a powerful natural history web-platform for taxon-specific, species-based biodiversity bioinformatics. Most data are contributed by amateur citizen scientists, photographers and professional scientists, and peer-reviewed and curated by advanced amateur naturalists and professional biologists. Thus, the platform supports efforts of one of the best integrated professional-amateur scientific collaboratives that aggregates biodiversity data with the goal of studying species biology and larger ecological trends. We use this platform and its website family for: (a) educational and other outreach programmes, and (b) helping state forest departments with management plans and other on-ground conservation policies and activities.

50 words or less: Biodiversity Atlas – India is a species-based bioinformatics platform. It is designed for aggregating, displaying and analysing biodiversity data from India. It is a distributed platform of stand-alone natural history websites, largely driven by citizen scientists. This platform is used extensively for research as well as educational and other outreach activities.


FULL DESCRIPTION OF THE BUTTERFLIES OF INDIA PROJECT IN A STRUCTURED FORMAT:

A.   
Primary Contact

1. Project Coordinator: Prof. Krushnamegh Kunte

2.Email Address: krushnamegh@ifoundbutterflies.org

3. Phone Number: +91 6362-512-292

4. Role in the project: Chief Editor

5. Institutional Affiliation: Indian Foundation for Butterflies, and National Centre for Biological Sciences, TIFR, Bengaluru

B.    Information on the Project

1. Title of the Project: Butterflies of India

2. Subtitle or caption of the Project: Citizen science and biodiversity informatics for research, outreach and conservation of Indian butterflies

3. Year of Initiation: 2010

4. What taxa does this project cover?: Indian butterflies (also a considerable number of South Asian butterflies)

5. Keywords: Indian butterflies, biodiversity informatics, citizen science, biodiversity documentation, butterfly species biology

6. Geographical spread of project: all India

7. Umbrella platform?: Biodiversity Atlas – India (https://www.bioatlasindia.org/)

8. Purpose of the project (goals and objectives): (a) To provide a species-based bioinformatics platform that is designed for aggregating, displaying and analysing peer-reviewed data on Indian butterflies, and (b) To build a strong community around research and conservation of Indian butterflies through citizen science and outreach.

9. Project Description: India—a megabiodiverse country—is host to a spectacular number of butterflies, many of them endemic. Butterflies of India is a peer-reviewed biodiversity platform that is designed to disseminate comprehensive information on the biology of butterflies, encourage their observation to study natural history, gather population and distributional data in a centralized database, and spread awareness about butterfly conservation. It is developed by the Indian Foundation for Butterflies ("IFoundButterflies"), a group of butterfly biologists and naturalists. It is a model of citizen science, where ordinary citizens participate in gathering scientific data on a free, yet authentic, online platform on Indian butterflies.

10. Coordinating institution/organisation: Indian Foundation for Butterflies, and National Centre for Biological Sciences

11. Location of the coordinating institution/organisations: Bengaluru, Karnataka, India

12. Data availability: Available upon request, without a fee

C.    Information on Participation

1. Age groups of people who can participate in this project: All age groups

2. Why should you participate in this project?: Butterflies of India is an advanced biodiversity informatics platform, home-grown and custom-made to serve citizen scientists in the country, and hosted in a national research institution. The focus is on collecting data on a variety of aspects of species biology, not only spatio-temporal occurrence, and therefore it is very helpful in serving long-term goals of research and species conservation. Since the platform is dedicated to Indian butterflies, it is possible to further customise this platform to offer data structures and features that are desired for specific purposes by indigenous naturalists, scientists and conservation managers.

3. What prior knowledge or expertise is required for people to participate in the project?: No prior preparation or expertise is required, although prior experience will help contributors and users get more out of this platform. Thus, beginning as well as advanced naturalists, nature lovers, students and practicing scientists can participate in this project.

D.    Project outreach and branding

1. Link to project website: https://www.ifoundbutterflies.org

2. Link to project Twitter handle: @IFoundButterfly

3. Link to project Facebook page: https://www.facebook.com/groups/187389738749958

4. Link to project’s Android app on Play Store: Will be provided once the mobile app is launched (currently in designing stages).

5. Link to project’s iOS app on the App Store: Will be provided once the mobile app is launched (currently in designing stages).


Contact us for further information and additional resources.


Cite this page along with its URL as:

Kunte, K. 2021. Resources For Press. In Kunte, K., S. Sondhi, and P. Roy (Chief Editors). Butterflies of India, v. 3.17. Indian Foundation for Butterflies.

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